At this year's Smart Lighting Expo, a new “Smart Commercial Display & Stage Audio-Visual Zone” was introduced, showcasing a wide range of intelligent display products. Absen Optoelectronic Co., Ltd., an industry leader, participated for the first time. Senior Sales Engineer Tang Hao stated that the new zone significantly increased product exposure, attracting buyers from Eastern Europe, Oceania, North America, South America, and South Asia.
These buyers represent new clients from key sectors such as cultural tourism and stage engineering. The company also initiated several promising business negotiations with potential clients from the Dominican Republic, Hong Kong, and Thailand, further expanding its international market reach. It is estimated that orders from the exhibition could reach USD 930,000, and the company has already decided to participate in the upcoming Hong Kong International Autumn Lighting Fair.
Meanwhile, the debut of the “Leisure Lighting Zone” injected fresh momentum into the Spring Lighting Fair. First-time exhibitor NIZ Co., Ltd. benefited significantly from the platform. Finance Director Rebecca Seo noted that the fair provided an excellent opportunity to connect with international buyers. The company successfully attracted buyers from Denmark, Germany, Japan, and the United States, with a well-known Japanese home goods retailer placing an order on-site. Benefiting from the strong visitor traffic generated by the new zone, the company expects exhibition-driven orders to reach as high as USD 70 million this year.
This year's twin lighting fairs also received strong support from Zhongshan, which served as a special partner city. Delegations from Zhongshan Guzhen and Henglan participated in the Smart Lighting Expo, forming a dedicated Zhongshan Smart Home Zone to showcase the region's competitive and large-scale lighting manufacturing capabilities, helping local enterprises expand into international markets. For example, Bairan Lighting, a key enterprise in Henglan, reported positive results. According to Manager Liu Xiaoxia, the fairs provided an efficient “going global” platform, enabling direct engagement with buyers from Europe, the Middle East, South America, and Southeast Asia. The company expects to achieve approximately USD 2 million in sales.
In addition, during the exhibition, the Hong Kong Trade Development Council organized a buyer delegation to visit Zhongshan for the first time, touring multiple lighting manufacturing facilities and participating in business matching meetings. This initiative deepened cooperation across the Zhongshan lighting supply chain and led to several tangible business opportunities. Notably, New Zealand buyer Spark100 Ltd successfully established a partnership with a Zhongshan-based lighting supplier, with expected procurement orders ranging from USD 100,000 to USD 300,000.
The exhibition also attracted buyers from the Middle East. According to Zhang Jie, Vice President of Sales at Shenzhen Tailong Electronics Co., Ltd., the company successfully connected with a buyer from the United Arab Emirates and a procurement representative from a well-known U.S. women's fashion brand, both of whom are expected to become partners. The company anticipates that the exhibition will generate approximately USD 2 million in sales.