Pre-Show Press Conference for Guangzhou 2026 Successfully Held, Revealing Exhibition Highlights
sourcewww.lightingchina.com.cn
time2026/03/26
- The organizer hosted a pre-show press conference on March 17, bringing together alongside 36,000 online viewers from across the industry, to jointly focus on this upcoming annual event.
The 24th Guangzhou International Prolight + Sound Exhibition (Guangzhou Exhibition) will be held from May 28 to 31, 2026, at Areas A and B of the China Import and Export Fair Complex. The organizer hosted a pre-show press conference on March 17, bringing together industry leaders, business representatives, and media guests on-site, alongside 36,000 online viewers from across the industry, to jointly focus on this upcoming annual event.
The World's Largest Annual Event for the Entertainment and Pro AV Industry
At the press conference, Mr. Cai Jingfeng, Executive Director of Guangdong Grandeur International Exhibition Group Co., Ltd., stated that the industry is currently entering a critical stage of high-quality development. With strong national support for the integration of culture and tourism, as well as the rapid adoption of digital entertainment and smart scenarios, emerging applications such as immersive experiences, smart venues, digital-intelligent entertainment, and metaverse innovations are continuously creating new growth opportunities.
As the largest professional exhibition in the global pro audio, lighting, and audiovisual industry, the Guangzhou Exhibition will continue to serve the industry by building a more international, professional, and diversified platform for all participants.
Mr. Richard Li Qingxin, Executive Director of Messe Frankfurt (HK) Ltd. and Chairman of Guangzhou Guangya Messe Frankfurt Co., Ltd., stated that as the Guangzhou Exhibition enters its 24th year, it has become an irreplaceable strategic platform—connecting the world, leading Asia, and deeply rooted in China.
Driven by innovation in application scenarios and the co-development of a global ecosystem, the exhibition will integrate worldwide resources to support Chinese brands in going global. At the same time, it will continue to build a full industry chain ecosystem platform, positioning the Guangzhou Exhibition as both a “launchpad” and a “accelerator” for industry innovations.
Scale and Layout: Grand and Comprehensive, Building a New Industry Ecosystem
This year's exhibition is remarkable in scale, covering an exhibition area of 220,000 square meters and bringing together over 2,200 exhibitors. It is expected to attract more than 110,000 professional visitors from around the world. The appeal of the Guangzhou Exhibition lies not only in its size, but also in its comprehensive and well-established industry ecosystem.
In terms of hall layout, this year's exhibition has been meticulously planned and optimized. Zone A, serving as the hub for professional audio and system integration, features eight interconnected halls on the ground floor, covering brand pavilions, pro audio halls, and accessories zones. On the second floor, five additional audio brand halls extend into a broader range of application scenarios, including conference and communication systems as well as integrated multimedia solutions.
Zone B sees a comprehensive upgrade of its lighting sector. For the first time, Halls 9.1, 10.1, and 11.1 on the ground floor are dedicated to professional lighting, forming a coordinated display across six lighting halls spanning both floors, creating a more powerful and large-scale lighting cluster.
Meanwhile, the newly upgraded KTV & Digital Entertainment Zone is located in Halls 12.2 and 13.2. Building upon the traditional KTV segment, it introduces immersive entertainment experiences and works in synergy with the professional lighting halls, exploring new development opportunities in the integrated “Culture + Tourism + Technology + Entertainment” ecosystem.
Ms. Huang Jingjun
Senior Manager, Pro Audio Exhibition
Guangdong Grandeur International Exhibition Group Co., Ltd.
Ms. Yu Lixin
Exhibition Manager, Messe Frankfurt
In addition, the exhibition has expanded into emerging vertical segments by introducing three brand-new themed zones: the Smart AI Conference Solutions Zone (Hall 1.2), the “Headphone Experience Hub” (Hall 2.2), and the Shanghai Multimedia Industry Association Pavilion. These new additions inject fresh momentum into the industry's development.
Concurrent Events: Integrating Industry, Academia, and Research to Lead New Trends
Focusing on industry trends and policy directions, the 2026 Guangzhou Exhibition will feature a series of exciting concurrent events. At the press conference, Mr. Zhang Qingshan, President of the China Institute of Stage Design, officially announced a major new event—the “Exhibition of Stage Design Works from Higher Education Institutions.” Jointly organized by the China Institute of Stage Design and the China Alliance of Stage Design Education, the exhibition will showcase outstanding achievements in stage design education from universities across the country.
President Zhang noted that the exhibition holds great significance in promoting the deep integration of the education system and the industrial sector. By building a collaborative platform for universities, industry, and enterprises, it will effectively accelerate the transformation of design成果 into practical applications and advance the integration of industry, academia, and research.
Mr. Yang Dequan, President of the Pro Audio, Lighting & AV Industry Alliance, spoke highly of the Guangzhou Exhibition. He praised it as the leading event in the industry, noting that over the past 24 years, it has grown in tandem with the sector, sharing success and progress. It has not only witnessed the remarkable journey of numerous domestic brands—from their inception to expansion, and from local markets to the global stage—but has also helped them shine internationally.
This year, the Alliance will once again deepen its collaboration with the Guangzhou Exhibition by hosting a grand Industry Alliance Summit during the event. The gathering will bring together industry elites to discuss future strategies and jointly drive the pro audio, lighting, and audiovisual industry toward a new level of development.
The “Sound & Light for Dreams · Shaping Careers for the Future — 2026 Guangzhou Pro Audio, Lighting & Film Industry Talent Matching Event” is jointly organized by the School of Audio, Lighting & Film Industry of Guangzhou Software Institute, the Guangdong Association for Sound, Image and Lighting Technology, relevant industry associations in the Greater Bay Area, as well as multiple universities and technical institutes.
Focusing on key challenges in talent matching within the industry, the event aims to build an efficient recruitment channel for enterprises while providing a precise employment platform for professional talents.
The “Unicorn” series of events has always been a must-visit highlight of the Guangzhou Exhibition. This year, the Unicorn Main Stage continues to be supported by HUAHUI L-Acoustics as the official audio sponsor, delivering an immersive and powerful auditory experience. As for what new breakthroughs and surprises await, visitors can look forward to discovering them on-site.
During the industry forum session, Ms. Ma Jing, General Manager of Guangdong Grandeur International Exhibition Group Co., Ltd., engaged in an in-depth dialogue with Mr. Liang Xiqing, Vice President of the China Institute of Stage Design and Honorary President of the Guangdong Stage Art Society; Mr. Xia Ti, President of the Guangdong Recording Engineers Association; Ms. Liu Ying, President of the Guangdong Performance Industry Association; and Mr. Liu Fengshu, President of the Guangdong Stage Art Society.
The speakers shared insights on the industry's developments over the past year, including changes in market scale and technological applications. They noted that while emerging trends such as the integration of culture and tourism have created new growth opportunities, the industry also faces multiple challenges. Ms. Ma expressed strong agreement, emphasizing that in today's complex and rapidly changing market environment, the Guangzhou Exhibition's ability to maintain both its scale and quality against the trend in 2026 would not have been possible without the support of exhibitors, industry associations, media, and other stakeholders.
Looking ahead, the Guangzhou Exhibition will continue to pursue innovation and transformation, expand into diverse vertical markets, and introduce a wide range of concurrent events—bringing fresh ideas and new momentum to the industry's development.
Representing exhibitors, Mr. Wang Zhihong, Chairman of Guangdong Yetiang Technology Group Co., Ltd., and Mr. Xue Wanling, Senior Engineer at d&b audiotechnik Greater China EAS (Education & Application Support) and Expert Member of the Audio Committee of the China Institute of Stage Design, shared their enthusiastic expectations for this year's exhibition. Both representatives stated that they will showcase their latest products and cutting-edge technologies at the Guangzhou Exhibition, bringing an even more outstanding and professional audiovisual experience to the entire industry.
The successful holding of this press conference has heightened industry anticipation for the 2026 Guangzhou Exhibition. This year's event is set to be a premier annual gathering, bringing together global industry leaders and energizing the professional community. Join us from May 28–31 for the 24th Guangzhou International Prolight + Sound Exhibition!