Outdoor smart lighting is an important component of modern smart homes. From the perspective of global smart home market penetration, there is still huge growth potential for outdoor smart lighting consumption in various countries.
According to data from Toubao Research Institute, in 2022 the smart home penetration rate in major developed countries in North America and Europe, such as the United States and the United Kingdom, was around 30%. In Middle Eastern countries such as Saudi Arabia, the penetration rate was around 17%, while in Asian countries such as China, Malaysia, and Thailand, it was around 13%, indicating significant room for improvement.
As the user experience of smart homes continues to upgrade in the future, and consumer demand for the Internet of Everything continues to rise, the global market potential for outdoor smart lighting is vast.